Telstra UK

Telstra is Australia’s leading telecommunications and information services company with advanced networks around the world. When Telstra decided to re-launch itself into the European telecoms market, we successfully managed to reposition Telstra within the competitive marketplace by developing the brand for Europe and creating core advertising, collateral material, ongoing direct mail campaigns and a captivating web presence. lime created a positioning line - ‘connect through one’ - enhancing their philosophy and work ethic, along with establishing a strong image presence and style. The campaign even included a beach volleyball launch event with the Australian Olympic Beach Volleyball Team in London’s City Broadgate arena. Company performance has seen Telstra UK increase from 10 people to top 10 market share.

 

Orient-Express Hotels, Trains & Cruises

A name synonymous with the ultimate in luxury and service for over 80 years. lime has been producing direct mail campaigns for the business environment as well as brochures and events for consumers.

A particular example was a B2B direct mail campaign to promote their UK trains, but also include a 4 minute promotional DVD and a ëfree experienceí incentive updated on an ongoing basis. The key message was to sell Orient-Express trains as a luxurious and unforgettable venue, a unique concept, unrivalled by none. lime developed a sophisticated, elegant wallet containing literature that welcomed readers on board and took them on a journey through all the services the Orient-Express presents. The wallet was launched in conjunction with an online scratch and win campaign. Sales over this campaign period have increased by 357%.

We have since been asked to create a similar piece to incorporate the Orient-Expressí Cruise and Hotel products.

 

Reed in Partnership

Reed in Partnership delivers ‘back to work’ programmes for the Department of Work & Pensions focusing on long-term unemployed living in high deprivation areas.

lime produced a hard hitting ‘real’ campaign utilising creative that would have the ‘cut through’ to reach those who are very reluctant to find employment, and get them to register with Reed.
The message was delivered through posters, pop-up stands, DRTV, press and direct mail. lime developed a look and feel that was bright, colourful, optimistic and emotive. The images of people we chose were representative of the core target audiences and the language used was clear, arresting and to the point. The designs were loved so much that Reed even incorporated the campaign colours and graphics into their office design. Since the campaign launched, expectations have been exceeded with 60,000 back to work, and counting.