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The Institute of Internal Auditors
We undertook a strategic audit to help understand current perceptions of the IIA brand, analysing competitors and reviewing current opinions of how the IIA was being viewed in the market. From here we evolved their identity, providing a contemporary brand and strong creative architecture to enforce the IIA’s heritage, whilst bringing them up to date and representing them as a thought modern leader. As their creative agency we have produced advertising, marketing collateral, event material, a new website design, staff brand guides for which an ongoing marketing plan is action to increase and meet membership targets.
