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Birmingham Convention Bureau
Part of the campaign lime developed with their marketing specialists for Birmingham, to change conference and convention buyers perceptions of the city, was a series of direct mail pieces encouraging foot fall to the Birmingham Convention Bureau‘s exhibition at the World Travel Market. lime created ongoing concepts for their stand theme, focusing on the main attributes of Birmingham - retail, leisure and taste experiences. The DM pieces adopted the overall theme designs, the idea also became bags, stand designs and advertising.
