British Cardiovascular Society

lime was brought in to freshen up the BCS brand. This included a number of printed and online elements from conference leaflets, posters, event programmes, web buttons, pop up banners, specialist press advertising and training course flyers. The 2009 Annual Report was the flagship of this new brand development, introducing a fresh modern approach that injected colour and vibrance to the publication. The flowing heart motif that forms the backbone of the new identity was gloss UV'd on to the front cover of a 'handbag' size book printed 4 colour throughout on 50% recycled silk coated paper.

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